Lerdahl Business Interiors (LBI), a Madison, Wisconsin based company, recently launched their new web site, www.lerdahl.com.  LBI wanted a site that could grow with their business and one where they could easily manage the content, add/delete pages, images and links.

The Waunakee Chamber of Commerce invited WSI to introduce the basics of Social Media Marketing to several members of the Chamber at a Lunch 'N Learn.  The topics covered during the presentation included SMM basics, hottest SMM sites, how companies can use the sites to build brand exposure, SMM success stories, and optimizing exposure on the search engines through the SMM sites.

Should your company blog? Here are the answers to some frequently asked questions on the topic.

Can your Web site be “seen” by blind and visually impaired (B&VI) persons? If not, not only could you be breaking the law, but you could be preventing a significant population from having the ability to use your site, buy your products, apply for your job openings or become a loyal and outspoken proponent of your company.

In this article, we’ll provide a high-level overview of some of the top Social Media sites, as well as a brief example of how you can use SMM as part of your marketing strategy.

Social Media Marketing (SMM) is a form of online marketing that your business can participate in with the goal of increasing your branding and marketing communication through the participation in various social media networks.

This brief list of do's and don'ts is meant to be a starting point as you update your existing site or build a new one. Your Web site will often be the first impression people have of your company, so keep it professional and build it for your visitors.

Small- and medium-sized companies are getting in on the act and are using online videos to promote their business. They want professional-looking video profiles that differentiate themselves from their competition.

Search Engine Optimization (SEO) strategies are still vital to online success. In addition to SEO basics, companies need to embrace the ABCs: accessibility, breadth of content, and commitment.

Online classified ad spending was down by more than 5% during the first half of 2008, which may be one of the first signs of weakness in this financially unstable environment.

Most customers need to see your marketing messages multiple times before they are ready to buy, so how do you get your company’s messages in front of these prospects?  One approach is the use of sequential autoresponders.

Reprinted from Capital Region Business Journal, Madison, Wisconsin, November 2008 (note this just links to CRBJ's main page as the Sept 08 - Dec 08 issues were not published online)

Consumers are doing their window shopping online, now more than ever to save on gas.

 Reprinted from Capital Region Business Journal, Madison, Wisconsin, October 2008 (note this just links to CRBJ's main page as the Sept 08 - Dec 08 issues were not published online)

Here are several additional methods for increasing your conversion rate. Consider each suggestion individually or, better yet, as part of a larger Conversion strategy.

Reprinted from Capital Region Business Journal, Madison, Wisconsin, September 2008 (note this just links to CRBJ's main page as the Sept 08 - Dec 08 issues were not published online)

You need to convert visitors to your site into customers -- either through a direct sale or have them fill out your contact form or have them sign up for your newsletter so you can continue your relationship with them long after they've left your site.

Reprinted from Capital Region Business Journal, Madison, Wisconsin, August 2008

Are you focusing your Internet marketing strategy toward this fast-growing demographic? If not, you could be missing out on a huge opportunity.

Reprinted from Capital Region Business Journal, Madison, Wisconsin, July 2008

For small businesses that want to survive, let alone thrive in today's highly competitive global marketplace, creating a compelling online presence won't be optional for long.

Reprinted from Capital Region Business Journal, Madison, Wisconsin, June 2008

You can help bridge the gap between e-mail and face-to-face communications by using video e-mail.

Reprinted from Capital Region Business Journal, Madison, Wisconsin, May 2008

Because mass media advertising is expensive and results difficult to measure, e-mail marketing is becoming the logical choice of small to medium-sized businesses.

Reprinted from Capital Region Business Journal, Madison, Wisconsin, April 2008

Your business has decided to stick its toe into the $16.8 billion (2006 total) online advertising water because that seems to be the trend.  You've researched your target audience, your keywords, and your keyword search volume. Now what?

Reprinted from Capital Region Business Journal, Madison, Wisconsin, March 2008

In 2006, $16.8 billion was spent on online advertising. If you've thought about advertising your business online, you need to do one very important thing before you embark on an advertising campaign: conduct research.

Reprinted from Capital Region Business Journal, Madison, Wisconsin, February 2008

How can your business get in on the online advertising (PPC) trend? Here are four alternatives for your online ads.

Reprinted from Capital Region Business Journal, Madison, Wisconsin, January 2008

Are you looking for better search engine visibility for your company? Want more traditional media attention? An optimized press release can get you on the first page of Google News, Yahoo! News and other news sites across the Internet.

Reprinted from Capital Region Business Journal, Madison, Wisconsin, December 2007

Your potential customers are online right now searching for your product or service - are they finding you or your competitor?

Reprinted from Capital Region Business Journal, Madison, Wisconsin, November 2007