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Jonny J. Buroker • 608-516-8853
1009 Stanford Dr.
Waunakee, WI 53597
jburoker@wsippcseo.com
 
To effectively compete you need to know what your competitors are doing online. Do they have an SEO or PPC strategy or a combination of the two? Do you know if your competitors have PPC campaigns? What are they spending? What do their landing pages look like? Google rewards quality inbound links to websites. How many do you have? How many do your competitors have?
 
 
 

Internet Marketing Products & Services

Following are the primary Internet Marketing products and services offered by the Waunakee/Madison Wisconsin WSI office - contact us today for a free online strategy consultation!:

  • Competitive Analysis:

    Would you like to know what your competitors are doing online?  What are their strategies for SEO (Search Engine Optimization), PPC (Pay-Per-Click advertising), Content and Link Building?  Our Competitive Analysis service will provide you with the information you need to be able to keep a step ahead of your competition.  Our recommendations will provide you with a detailed implementation plan and budget to ensure that your Internet Marketing Strategy is focused on closing the competitive gap (if you are behind) or widening it even further (if you are ahead).

    Read more about our Competitive Analysis service

  • Search Engine Optimization (SEO):

    For those customers that want to get to the top of search engine rankings we offer multiple SEO packages, from 5 pages for the small business site up to 100 or more pages for the largest of businesses.  Our associates are Google SEO certified and will work with your company to identify the pages to be optimized, conduct the keyword research to learn what people are searching for, optimize your meta tags and onpage navigation and make recommendations for content changes.

  • Paid Search Marketing:

    Pay per click (PPC) marketing is one of the fastest ways to get to the first page of the search engine results.  WSI can help you launch a PPC campaign.  We'll conduct the keyword research, write the ads, get them placed on the search engines, and provide ongoing monitoring and optimization of the campaign to ensure it's meeting your expectations.

  • Display Advertising:

    Display Advertising is the perfect complimentary service to PPC advertising. Display advertising often gets a bad reputation for being an underperformer as compared to other forms of advertising. Actually, recent research and changes to how display advertising is evaluated and measured reveal that it is a secret marketing gem proven to boost brand recognition, website traffic, conversions, and sales, and at a very competitive cost per thousand (CPM) impressions.

  • Social Media Marketing (SMM):

    With the advent and incredible popularity of such online communities as Facebook, MySpace, LinkedIn, Twitter, and YouTube, to name a few, it's important that businesses understand how to incorporate SMM in their overall marketing strategy. WSI recently launched a new service called WSI ReachCast whereby we will assign a Web Presence Professional to your account to learn your business, your priorities and strategic direction, and will create 4 blogposts per month and 8 keyword rich articles.  We will help you build your online brand and manage your reputation.

  • Website Design:

    Are you looking for a custom designed website that reflects the personality of your company and blends well with your other marketing materials?  WSI offers everything from template designs to your own custom designed site, including eCommerce solutions.  Our designs incorporate "conversion architecture" to move your site visitor toward a successful conversion (e.g., ordering your product, contacting you for more information, downloading your documents, etc.).

  • Website Development:

    WSI will assist you throughout the duration of the project ensuring that your site conveys your "message" to your current and prospective customers.  WSI has multiple platforms on which to build your website, almost all of which allow you to maintain your own site, add content, pictures, links and blogs. 

  • Website Hosting: 

    WSI provides a business grade hosting environment to ensure that your site is available to your site visitors.  All hosting packages come with email accounts, Google Analytics so you can see how many people are visiting your site, the keywords they used to find you on the search engines, and the pages they visited on your site, and monthly consulting to discuss your Internet Marketing strategy and progress toward your online marketing goals. 

  • Webmaster Services:

    If you don't have the personnel to maintain your own site or if you need help with some of the more complex changes, WSI can provide you with our Webmaster services.  Adding new pages, images, videos, and links are just some of the services we provide to our customers, and the changes get made quickly so your site stays current and accurate.

  • Email Marketing:

    Do you have a database of contact information for your customers and prospects?  Are you using this database as a means to send periodic updates about new products and service offerings and other information about your company, the industry, or community?  If not, WSI would be delighted to guide you through the process of developing your contact list, getting it imported into a Constant Contact account, and developing a strategy for communicating with your contacts.

  • Content Writing:

    Many customers have used our Content Writing services to create website pages that are keyword-rich and search engine friendly.  Whether you want just a few pages written, or several hundred, we have the resources to help create and deliver your company message.

  • Online Press Releases:

    Do you have newsworthy information about your company, your products and services, or your industry that you want to share with others?  You can literally get your press release published online in a matter of hours using free online press release agencies.  Let us help your company become self-sufficient in publishing your own press releases.

  • Live Chat:

    This services allows you to monitor your web site to see who is visiting your site, the search engines and keywords they used to find you, and to engage those visitors in a real-time dialogue so you can address their questions and concerns while they are still on your site and be able to communicate more of the benefits of using your company to help potential customers understand your capabilities, qualifications, and experience, and ultimately obtain new customers. 


 

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