WSI Paid Search (PPC)
Consistently Driving Profitable Leads and Sales
The paid real estate on Google and Bing SERPs is becoming increasingly competitive. As more advertisers enter your competitive space, costs rise. This is happening across virtually every category and will only continue. As such, you need a PPC partner who can build a highly categorized and specific keyword list into the thousands, and then manage that keyword portfolio toward a specific goal. Whether that goal is CPL, ROI, lead or sales volume, we deliver. Our team has over 30 years of combined PPC experience and David Levy, the head of our PPC group, began his career at Google back in 2001.
WSI strikes the right balance between art and science by combining our knowledge with Kenshoo, the leading digital marketing technology platform in the world. Anyone can drive more leads/sales volume through PPC if you’re not accounting for aggressive ROI goals. But, it takes true experts to increase volume while also reducing your cost per acquisition. We’ve been able to do this for clients ranging from Loyola University Chicago to Allianz Global Assistance to HOSTING.com – and we can do the same for you.